50% Profits SharedFor centuries, Africans have been sharing and caring for their communities as part of an informal social welfare system. Many of us support large numbers of dependents - from children orphaned through parents lost to HIV/AIDS, to people unable to support themselves economically. We do this on a daily basis as part of our commitment to our communities. So when Good African says it will invest 50% of its profits in the growers and their communities, we are just doing what other Africans have been doing for many generations.

We have always believed in the saying that "the heart of the human problem is our human heart". Therefore, if the heart of our company is profitability with community empowerment, we will then have the opportunity to change people's lives.

We have embraced the principle of investing our profits in sustainable programs led by our growers and their communities. These programs are selected by the communities as being critical to their empowerment and economic development. We specifically support the creation of Savings and Credit Cooperatives and the provision of quality agronomy training and extension services for the farmers.

To date, we have established 16 Savings and Credit Cooperatives in 17 sub counties of Kasese District in western Uganda. In addition to our extensive agronomy training program, Good African has embarked on an organic certification program with the Soil Association, UK
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